Meet the Team!


Alex R. Hey, PCAC


When Reset ADHD's founder, Alex Hey (pronounced "hi"), was a child, he was fond of playing his family's N64. Unfortunately, he was not as good at it as he would have liked. There were many occasions where defeat seemed imminent. Rather than accept defeat, Alex preferred to hit the reset button and start the whole game over. This is the strategy he brings to managing his own ADHD. Rather than admit defeat, he prefers to hit the reset button and start fresh.

Alex was diagnosed with ADHD at the age of 20 (read more about his diagnosis story here). This diagnosis explained two decades of underachievement and feeling misunderstood. In the wake of his diagnosis, he began a casual study of ADHD which, over the years, turned into a passion for learning about ADHD and finding all strategies that might help manage the symptoms of this frustrating condition.

From July of 2017 until May of 2018, Alex dove into heavy research and writing which resulted in Catholicism and ADHD: Finding Holiness Despite Distraction, a book (currently seeking publication) that helps Catholics with ADHD manage their symptoms and grow closer to God in the process. While working on this book, he had the opportunity to support one of his friends who was being tested for ADHD. Writing the book and supporting his friend helped him discover a passion for helping those with ADHD. This led him to pursue a career as an ADHD coach.

To make himself a better coach, Alex is being trained by the ADD Coaching Academy, a training program for ADHD coaches that is accredited by the Professional Association of ADHD Coaches (PAAC) and the International Coach Federation (ICF). He is also a member of Children and Adults with Attention-Deficit/Hyperactivity Disorder (CHADD), Attention Deficit Disorder Association (ADDA), and the ADHD Coaches Organization (ACO).

In 2019, Alex received the Professional Certified ADHD Coach credential from the Professional Association for ADHD Coaches.

Alex is also available for speaking engagements. If you are interested in bringing alex to your school, business, or organization, click the button below:



Director of Tennis Balls

Ace was born August 25, 2018 and is an Alaskan klee kai. He is pleased to join Reset ADHD as Director of Tennis Balls because he loves tennis balls. Ace is especially fond of tearing the fuzz off of the tennis balls. When not destroying tennis balls, Ace enjoys annoying his older brother (Charlie), playing with his cousin (Kevin), chewing on whatever Alex lets him chew on, and going outside.


Senior Nap Specialist

Charlie is a 14-year-old beagle who has been Alex’s loyal companion since Alex adopted him from the humane society in 2005. As a senior dog who enjoys sleeping, Charlie is beyond thrilled to join Reset ADHD as the Senior Nap Specialist. When not taking naps, Charlie enjoys sniffing, eating, figuring out ways to steal food, figuring out ways to not be attacked by Ace but still being able to sniff him, and going on walks with Alex.


About Reset ADHD

  • Founded: 2018

  • Headquarters: Sioux Falls, SD

  • The name Reset ADHD was stolen (with permission!) from founder Alex R. Hey's siblings' business, Reset Chiropractic and Holistic Health. If you are looking for a chiropractor or therapist in the Minneapolis, MN area, please consider using their services. You can find their website by clicking here.